On 6 June 1944, during the assault landing on Dog White sector of Omaha Beach as part of the invasion of Normandy, General Norman Cota (assistant CO of the 29th ID) while under heavy machine gun fire, calmly walked towards Maj. Max Schneider, CO of the 5th Ranger Battalion and asked “What outfit is this?”, someone yelled "5th Rangers!". To this, Cota replied “Well, Goddamn it then, Rangers, lead the way!” From this, the Ranger motto ("Rangers lead the way!") was born.
"Rangers lead the way" is often abbreviated RLTW among Rangers.
Sua Sponte, Latin for "Of their own accord" is the 75th Ranger Regiment's regimental motto. Modern Rangers are four-time volunteers: for the U.S. Army, Airborne School, Ranger School, and service in the 75th Ranger Regiment.